THE ROACH HOME IMPROVEMENT STORY

HOW IT ALL BEGAN

Shaun Roach started Roach Home Improvement 16 years ago as a subcontractor working out of his home office and garage. During that time, he was working for general contractors and there were some instances where materials were not right for the job or they didn’t show up on time. The tipping point was when he was asked to cut corners to speed things up so he could get to another job that the general contractor was behind on. That is when Shaun kicked off a small advertising campaign to start working with homeowners directly to ensure that they got the right materials and a quality roofing job done right with the service they paid for. The business took off and some additional help was needed. Shaun made the call to his uncle, and Terry Roach entered the picture. First in 2011 as a consulting partner, then full time in the summer of 2012. With quality workmanship and service, Roach Home Improvement was outgrowing home offices, so Shaun Roach bought and converted the building at 901 Capital Avenue on January 20, 2014 into the present office. With customer satisfaction, Roach Home Improvement was still growing. Roach Home Improvement bought an adjacent property and built a warehouse for more material and tool storage so the crews could be better prepared to stay on schedule. 

ROACH HOME IMPROVEMENT IS CONSTANTLY EVOLVING TO MAKE SURE

CUSTOMER SATISFACTION REMAINS #1

Called twice no one picked up. No call back from my message.
Will H.
Will H.
10:44 15 Apr 21
Chris was extremely helpful with looking at my roof to see if I needed any repair, and for fixing my gutters which desperately needed attention. He was knowledgeable, punctual, and trustworthy. A big relief needed and my house was in good hands. Would use him again for sure.
Jason Zuklic
Jason Zuklic
02:53 13 Mar 21
Roach Home improvement LLC was able to accomplish what they said they would when installing my dads roof in less than two days. The entire crew was very professional and diligent; My dad was also very impressed at how the company was fast to take accountability for damage done to the concrete steps going up the porch by offering to pay for the repair. It is a good company with great integrity.
Maria Hurtado
Maria Hurtado
00:13 22 Dec 20
Hail damage necessitated us to have a new roof installed.Roach was very prompt and courteous on giving us an estimate.The crew came on a 90 degree Monday in early September and stripped the old roof off into a dumpster which they provided. I was impressed by how hard they worked on such a hot day!Tuesday morning right back at it and installed a brand new roof and were done that afternoon, and I have a large roof.New gutters installed to perfection.The crew was meticulous about clean up of all scraps and old nails.I would not hesitate to recommend Roach to anyone for roof installation.
lisa Parker
lisa Parker
15:28 18 Dec 20
It was recommended that I have Roach Home Improvement replace my roof. After shopping around they did have the best pricing for what I needed. Every person that showed up or answered the phone was incredibly helpful and sincere. A new roof on my house and garage with new gutters all around were installed in 2 days and I could not be happier. Very nice local company, employing very hard working people.
Amy Wesner
Amy Wesner
13:25 18 Dec 20
Following the June l, 2019 hail storm in Battle Creek, I found later I did have hail damage. It was late July when I had the insurance inspection, then waited for the claim to be processed and payments to be made to me. During that time I contacted several businesses for bids, but I was most impressed by Roach Home Improvement's personnel bid. They were honest when they said they were booked up until spring. So I chose to wait for them, went to their showroom and chose my shingles and began the wait. As promised, one day in early March 2020 when we were having a warm spell, they gave me a call with the date they would be coming. Soon I had shingles delivered, and then the dumpster. And on the last warm day before the weather was to change back to cold and snow, the team arrived and got to work stripping off the old roof. As each section was stripped off, another team was applying the new shingles, and they were nearly completely done when at five p.m. cold rain and icy hail started! They continued to work through it, finishing the entire roof, clean-up, and final inspection by 7 p.m. I appreciate their work ethic, the roof job (looks great) and the kind employees who worked on my site.. I highly recommend them!! Sharon H. Battle Creek, MI.
Sharon Hungerford
Sharon Hungerford
17:10 13 Dec 20
We had a new roof installed and new siding put on due to hail damage. From the beginning of the process to the last day we felt that Roach's were very professional and knowledgeable. When we had to change some things, they were willing and quick to help us solve the problem. Every employee we dealt with from the office to the installation crews were friendly, respectful, and good listeners. And best of all, our house looks beautiful!
Deborah Barber
Deborah Barber
16:32 12 Dec 20
Roach Home Improvement does absolutely superior work. They replaced our home roof and half of a barn roof. The work was flawless and superior. They did a perfect clean up after each job. Their customer service is the best Ive seen. They are one of the best in Battle Creek. I would most definitely call them again first. The final edit on this was at 10:30AM December 5, 2020.
Kelly Wolfe
Kelly Wolfe
15:28 05 Dec 20
Roach Home Improvement Put a roof on my house they started April 8 and the job was complete April 11th , I have a big house at least 2800 square feet they...
Rita H.
Rita H.
12:36 23 Apr 19
They recently redid my bathroom. They tore out the old floor / subfloor and put a new floor in for me. They also put in a new walkin shower for me. They...
Debra B.
Debra B.
10:45 28 Nov 17
After the recent wind storm that went through Battle Creek my roof was damaged and RHI was my first choice for the job. We asked for recommendations from...
Christopher S.
Christopher S.
14:24 11 Apr 17

MEET ROACH HOME IMPROVEMENT’S DEDICATED AND KNOWLEDGEABLE EMPLOYEES

THEY WILL MAKE YOUR HOME’S UPGRADE A SMOOTH PROCESS FROM START TO FINISH
SHAUN ROACH

SHAUN ROACH

CO-OWNER

ROCHELLE ROACH

ROCHELLE ROACH

BOOK KEEPING

KELSEY COHOON

KELSEY COHOON

OFFICE MANAGER

ERIC DOLLOWAY

ERIC DOLLOWAY

PRODUCTION MANAGER

KENNY PRICE

KENNY PRICE

SALES

CHRIS SMITH

CHRIS SMITH

SALES MANAGER

SANDY CARTER

SANDY CARTER

RECEPTIONIST

REFRUGIO GONZALES

REFRUGIO GONZALES

MATERIAL HANDLER

AJ BROWN

AJ BROWN

INSTALL TECH

DILLION IRISH

DILLION IRISH

INSTALL TECH

JOHN NEAL

JOHN NEAL

INSTALL TECH

ROBERT DAVIS

ROBERT DAVIS

INSTALL TECH

MARC STOETZEL

MARC STOETZEL

INSTALL TECH

BEN THOMPSON

BEN THOMPSON

SALES

TERRY ROACH

TERRY ROACH

CO-OWNER

Roach Home Improvement

901 Capital Ave. NE
Battle Creek, MI 49017

(269) 420-6623

Toll Free (888) 664-2559

 

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